SEO Goals

Training Areas:

• Hygeine vs strategic SEO
• High risk vs low risk SEO
• Brochure site, lead generation/ecommerce and publishing site SEO

Consulting Activities:

• We work with our clients to ensure that they understand their SEO goals and how to achieve them in line with their business goals.

Keywords

Training Areas:

• Long tail vs short tail
• Geogrphical (country, city)
• High investment vs low investment
• High webspam areas
• Inverse Document Frequency

Consulting Activities:

• Brainstorm
• Expand using tools:
  • AdWords tool
  • Hitwise
  • Wordtracker
  • Trellian
  • SEM Rush
  • Spyfu
• Add useful metrics:
  • Topical relevance
  • Locational relevance
  • Potential visitor volume
  • Potential visitor value
• Trim
• Repeat
• Prioritise

Competitor Analysis

Training Areas:

• Who ranks for your keywords?
• How relevant are the pages?
• How many links to the page?
• What is the quality, authority and relevance of links?
• How many links to the site
• What is the quality and authority of links to the site?
• How are their engagement signals likely to compare?

Consulting Activities:

• We compare your Web site and objectives against your and your competitors' rankings, content, site structure and backlink profiles. For in-depth competitor analysis please see our page in link services.

Domain, Hosting, Geolocation, Language and Multiple Site Issues

Training Areas:

• Keywords and hyphens in domain
• International domain names and top-level country domain
• IP address geolocation and history
• Server headers
• Geo and language META tags
• Canonicalisation issues
• Webmaster Tools settings

Consulting Activities:

• We check the suitability of the domain and hosting, along with content, backlink profile and Webmaster Tools settings.

Site Structure, Robot Accessibility and XML Sitemaps

Training Areas:

• Site crawlability
• Internal link structure
• XML site map
• URLs ('?', '&' and 'id=')
• Redirects (301, 302 and META refresh)
• rel="canonical"
• /robots.txt and robots META tag
• Webmaster Tools crawl information, settings and removals.

Consulting Activities:

• We help in development of Web/IT procedures. We check implementation for best practice and potential problems.

On Page SEO

Training Areas:

• HTML page titles
• META tags (description, keywords)
• Body text (keyword occurrence, proximity)
• Outbound links
• Flash, PDF
• Javascript, AJAX, HTML 5

Consulting Activities:

• We help in development of Web/IT procedures. We check implementation for best practice and potential problems.

Content

Training Areas:

• Content models (data, user-generated content, writers, spinning)
• Problem content (bad words, duplication, lack of grammar, lack of engagement)
• Advertising and affiliate content

Consulting Activities:

• We help define rules for content writing and procurement.

Links

Training Areas:

• Internal and external links
• PageRank
• Number of links on a page
• Anchor text of internal, incoming and outbound links
• Nofollow (META nofollow, rel="nofollow")
• Redirects (301, 302, META refresh)
• Incoming link Profile:
  • Domains, IP addresses and class C ranges
  • Thin content (lack of content, duplicate content, affiliate/search listings
  • Webspam signals (bad words, bad link neighbourhoods)
  • Identifiable link sellers
  • Heavy cross linking
  • Theming (synonyms and ontologies, anchortext of backlinks of backlinks)
  • Geolocation

Consulting Activities:

• Please see our link building services page.

Tracking

Training Areas:

• Traffic tracking (visitors, goals, leads, on site sales, off site sales)
• Rank Tracking (SEOMoz, Raven, Sistrix, Search Metrics, custom tools)

Consulting Activities:

• We work with clients to ensure implementation of suitable tracking and set measurable SEO goals. We help clients collect relevant information from analytics and interpret SEO results.

SEO Project Management

Training Areas:

• Project management software (e.g. MS Project)
• Task management software (e.g. FogBugz, Basecamp)
• SEO workflow tools (e.g. Raven, SEOMoz)

Consulting Activities:

• We work with clients to ensure that their SEO team has the required skills and workflow management.

In-House vs Outsourcing

Training Areas:

• Strategy
• Keywords
• Site development
• Link prospecting
• Link building
• Tracking (rankings, traffic and sales)

Consulting Activities:

• We help clients to understand which tasks can and should be outsourced and whch should be kept in-house, depending on the skills and the size of the business operation.

Team Building

Training Areas:

• Structure
• Recruitment
• Outsourcing services

Consulting Activities:

• Where you wish to outsouce admin work, we can advise on outsourcing services such as Elance, Odesk, vworker and crowdsourcing services.

Complimentary Activities

Training Areas:

• PPC (Pay Per Click) management, display advertising and retargeting.
• Conversion rate optimisation
• Engagement
• Branding

Consulting Activities:

• ciml has multiple competences in online marketing as well as diverse contacts with online marketing experts and industry thought leaders.