Competitive Analysis

• Internal vs external links (domains, subdomains)
• PageRank
• Number of links on a page (internal, external)
• Anchor text (level of variation)
• rel=canonical, rel=nofollow, META nofollow, /robots.txt
• Redirects (301, 302, META refresh)
• Site type (blog, directory, article site, etc.)
• Topic (Relevance, theming)
• Location (country, city)
• Advanced:
  • Anchortext of the backlinks of the backlinks
  • Sites linked to by backlinks
  • Link network involvement

• We collect considerable amounts of data from public and proprietory backlink sources. We then process the backlinks, checking the above signals. A manual review can be undertaken for backlinks with complex profiles that are hard to machine-classify. The resulting data are used to provide consise and clear information about competitor link profiles.

Link Prospecting

1. Collect the lists of ranking URLs for the target keywords
2. Collect basic information on the ranking URLs (backlink count, backlink IP count, topic)
3. Select target competitors from the ranking URLs, each on a URL or domain basis. Add known competitors.
4. Collect backlinks from public and proprietary link data suppliers, for all target URLs and domains
5. Collect additional data for these backlinks on their links, authority, trust and geography.
6. Classify the backlinks by quality, topic and site type
7. Manually review backlinks for quality and appropriateness
8. Deliver the highly focussed and prioritised list to the client

• Our link prospecting service is designed to bring our experience in identifying and vettign link prospects to businesses who want don't want the SEO and branding risks of fully outsourcing their link building.

Link Building

• Link bait
• Reciprocal and "three-way" links
• Web and business directories
• Paid links
• Form spamming
• Content based links:
  • Press releases
  • Article sites
  • Pay to post
  • Guest articles

• We advise on a range of link building activities that work, as well as the risks of poor quality links. While paid links and form spamming carry obvious risks, the quality of press releases, article sites and Web directories vary enormously.

Missing Link Activation

1. Collect backlinks for the client's site(s), from public and proprietary link data suppliers.
2. Collect additional data for these backlinks on their links, authority, trust and geography.
3. Check for backlinks that are not in the major search engines
4. Classify these missing backlinks by quality, topic and site type
5. Manually review backlinks for quality and appropriateness
6. Link to these high quality backlinks that are not currently in the major search eingines, to activate them and get the benefit for the client.

• Our missing link activation is fast and reliable, providing a quick win for the SEO campaign of an established site. This service is not appropriate for new sites, or those that don't have sufficient backlinks.